The website is about "travel hacking." It's how people collect frequent flyer miles to go on free flights (often in first or business class!) and stay at luxury hotels without spending much money.
Here's a video where I talk about the Frequent Flyer Toolbox, a set of tools I created to help travel hackers stay organized.
The main audience for Street Smart Traveler would be corporate "road warriors" who travel a lot on business trips. These include management consultants, accountants who do on-site audits with clients, and other business travelers who fly often. They have the most opportunities to earn and use frequent flyer miles. If this sounds like you, then Street Smart Traveler is for you.
However, I think backpackers could benefit from knowing about travel hacking too. The plane ticket is the biggest expense for most people who want to travel, and frequent flyer miles can be a big help in covering that cost.
I'll be creating videos to help explain how travel hacking works. I'm learning myself, and explaining the concepts helps me to understand it better, too. When you're on Street Smart Traveler, click on "Blog" in the menu to see the videos.
If you're interested, you can join me on Street Smart Traveler. To get more tools and my "Travel Hacking Crash Course," just click on "Frequent Flyer Toolbox" and sign up for my e-mail newsletter.